Nov 03, 2010 according to sally hogshead, author of fascinate. Now sally is launching, that take her system of 7 triggers even further. Innovation, passion, power, prestige, trust, mystique and alert. Read unlimited books and audiobooks on the web, ipad, iphone and. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte.
Sally hogshead, the 7 triggers of fascination and personal. Your 7 triggers to persuasion and captivation kindle edition by hogshead, sally. Your 7 triggers to persuasion and captivation, fascination starts with seven universal triggerslust, mystique, alarm, prestige, power, vice, and trust. Better yet if the book is both applicable to marketers and in interesting read. What triggers fascination, and how do companies, people, and ideas put those triggers.
Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. Sally s book gives you the tools, clarity and positioning to own your brand. Download and keep this book for free with a 30 day trial. Sally wrote a book on radical careering in 2005, her book on personal branding as she calls it. Find out more about creating fascinating messages at. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a. When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships that allow you to be loved.
The book s conclusions are putatively supported by research done with 1,000 generation x professionals. Fascinating is in the eyes of the beholder, and everyone can wield its power, says sally hogshead, ceo and founder of fascinate, inc. It focused on using her research into what she then called the fascination triggers and using them to market products and services. Jun 17, 2014 i first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Learn more about the fascinate system from the internationally acclaimed and bestselling books by sally hogshead.
Fascinate f score test after watching how to fascinate sally hogshead i was fascinated and curious about the seven fascination triggers. So far, ive listened to the complete audio book twice, and the application section four times. Sally leads you on a riveting journey through the decisionmaking process, drawing upon her groundbreaking research, including an indepth study of 1,000 consumers, and 75,000 participants in her f score. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Your 7 triggers to persuasion and captivation, has been translated into 14 languages, with praise from thought leaders such as seth godin and tom peters. In a future post, ill share with you an example from someone i find incredibly fascinating and why thats so. How to fascinate with sally hogshead, orlando, florida. Sometimes the idea of fascination is a bit too broad, but i really did enjoy taking the fscore. The 7 advantages of fascination from genius network duration. The fascinate test was created by new york times bestselling author and worldclass branding expert, sally hogshead. Do you know how to fascinate lessons from sally hogshead.
The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Read fascinate online by sally hogshead books free 30day. Sally hogshead delivers with fascinate, which reminds me of books like seth godins linchpin, the heath brothers made to stick, and malcolm gladwells books. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you.
Sally hogshead and the fascinate test were a 10 on the cultural impact meter. Access a free summary of fascinate, revised and updated, by sally hogshead and 20,000 other business, leadership and nonfiction books on getabstract. Sally says whether you realize it, youre already using them. Fascinate, revised and updated by hogshead, sally ebook. Her style is engaging, entertaining, and sure to make any audience fill a notebook with ideas when shes done. This morning i took the fascinate test, created by sally hogshead, ceo of fascinate, inc, and author of new york times bestseller how the world sees you. With examples that are both down to earth and delicious, hogshead reveals the 7 emotional triggers you can use right now to create buzz not static with your audience. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. In this remarkable presentation, sally hogshead will reveal why fascination is your new weapon in the battle for your customers attention. The science of fascination is based on hogshead s decade of research with. Youre not going to take continue reading fascinate. Discover your highest value through the science of fascination. Highly enjoyable look at what has grabbed people through the ages. Sally hogshead how to fascinate episode 574 youtube.
Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. Com book its not your customers job to know what makes you different. She helps you identify your specific, powerful fascination advantages your most effective personality traits and explains how best to present yourself to others based on those advantages. Sally hogshead is a force to be reckoned with an energetic speaker and educator, with a powerful angle on what motivates people to take action. In 2006 sally began her research on fascination, including a groundbreaking national study by a global market research firm kelton research. Love sally hogshead and her wisdom and her passion for this topic.
This book was built around the fscore test, now abridged and targeted towards professionals. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. I first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in. I purchased sally s book after listening to an entertaining and fascinating interview conducted by mitch joel over at twistimage, that featured the captivating ms. How the world sees yousally hogshead summary introduction in how the world sees you, sally hogshead presents an empowering guide to discovering ones unique arche type. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. The assessment was retitled the fascination advantage. Everyday low prices and free delivery on eligible orders.
How to fascinate sally hogshead linkedin slideshare. This book includes a private code to unlock one free complete profile. Fascinate, revised and updated sally hogshead hardcover. Hundreds of thousands of people took the fascination advantage assessment in order to reveal their personal advantage, an archetype that reveals the unique way that the world finds them captivating. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. I found the f score brand personality test which gives you your primary, secondary and dormant triggers out of the seven fascination triggers. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. In fascinate, author sally hogshead helps us realize our potential for fascination. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Download it once and read it on your kindle device, pc, phones. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.
You already know how you see yourself and the world. Apr 25, 2016 the revised and updated fascinate by sally hogshead is a mustread marketing book for 2016. Master marketer sally hogshead reveals the surprising answers, providing readers with a. If you are not creating a negative response from somebody, youre probably not very fascinating to anybody. I quote this book so often i deserve a referral bonus. Joe polishs genius network and piranha marketing, inc. Btwjust a heads upi will be doing a free webinar titled fascinating inspiring u.
However, im a sucker for anyone who has an interesting bigpicture idea about how the world works. I was a fan of that book, and was one of the first to recommend it. For instance, if your result is innovation, youll want to find. How to make your brand impossible to resist revised and updated by sally hogshead isbn. How to fascinate with sally hogshead about facebook. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. Connect deeper and more easily to colleagues, friends and family. And if you want to take the test as well, go take the f score test. No more boring meetings sally hogshead, member, speaker.
Think and grow rich by napoleon hill how to fascinate by sally hogshead vote now. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. The worlds first personality assessment rooted in branding the f score test debuts as a free social media engagement tool around the books launch. How to make your brand impossible to resist by sally. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. Hogshead outlines 49 different archetypes, each of which has a special skill set that can be used in the business world.
Branding expert sally hogshead shows you how to learn who you are and how the world sees you. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. Sally hopes that one day, youll be able to meet and talk about your answers in person. Think and grow rich by napoleon hill how to fascinate by sally hogshead facebook twitter. In 2010 sally hogshead wrote a book called fascinate.
I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path. Tired of traditional psychology tests that focus on how you see the world. How the world sees you free summary by sally hogshead. If you would like some background on what sally hogshead calls fascination triggers, check out her book fascinate or watch this brief video.
Reincorporated from hogshead media to fascinate, inc. Your 7 triggers to persuasion and captivation ebook. Discover your highest value through the science of fascination once you know what makes you valuable to others, you are more authentic and confident in manner. Once you know what makes you valuable to others, you are more authentic and confident in manner. In 2010, harpercollins published hogshead s book, fascinate. Sally hogshead is a new york times bestselling author, national speakers association hall of fame speaker, chief executive officer of how to fascinate fascinate, inc and a former advertising executive. Sallys book gives you the tools, clarity and positioning to own your brand. Fascinate, revised and updated audiobook sally hogshead. Straw poll the place to create instant, realtime polls for free. Sally hogshead is an advertising expert who has appeared various times on nbcs today show and is a frequent contributor to the new york times.
Fascination is really about remembering who you are. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Your customized online report, based on sally hogshead s extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. Unlocking the secret triggers of influence, persuasion. To explore and explain fascination s irresistible influence, sally hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary. Fascinate, revised and updated free summary by sally hogshead. How to fascinate with sally hogshead home facebook. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages.
She started working as a copywriter at an advertising agency and started her own agency in venice beach, ca when she was 27 years old. Fascination is the most powerful force of attraction, drawing customers into a state of. What triggers fascination, and how do companies, people, and ideas put t. Sally created the fascinate system after working as a copywriter and creative director for the worlds most loved brandsincluding nike, coca cola, mini cooper, and godiva.
She combines elements of psychology, sociology, neurology and illustrates with terrific stories. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. Make no mistake, sally hogshead s fascinate puts all other marketing literature to shame. Written by sally hogshead, narrated by sally hogshead. Sally hogshead difference between fascinate and revised. Sally hogshead now has had 70,000 people take the test. Read fascinate by sally hogshead for free with a 30 day free trial. It measured how people interact with brands, and the different communication styles humans respond to. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers.
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